Retail Innovation & Transformation Assembly · June 2026

The Gap: Your campaign was approved. Your stores got something else.

Why most retailers quietly absorb 5–15% of their in-store marketing spend as waste — and how 33,000 stores closed that gap.

$5M
In annual savings
Across overprint, expedited freight, and manual coordination
50%
Reduction in signage waste
Through data-driven kit allocation
<12 mo
Payback period
ROI realized inside Year 1
Macy'sUlta BeautyKrogerThe Children's PlaceSephoraLevi's33,000+ stores
The execution gap

Headquarters plans. Stores execute. Spreadsheets sit in between.

Between the campaign brief and the shelf, the work degrades — store profile data lives in one tool, asset approvals in another, freight in a third. Each tool solves a fragment. None of them governs the lifecycle.

Store-profiling databases, asset portals, project trackers — useful, but disconnected. The result is predictable, expensive, and hidden until the year is over.

  • Wrong kits arrive at the wrong stores
  • Late materials trigger expedited freight
  • ESG goals missed on materials waste
  • Finance can't see actuals for 60 days
The Crosscap difference

The only governed workflow covering the entire campaign-to-shelf lifecycle.

Crosscap is not a store-profiling database. Not an asset portal. Not a project tracker. It governs the lifecycle the others fragment — from campaign to shelf.

DISTROPRO · IN MARKET

400+ store attributes. One rules-based allocation engine.

  • 400+ attributes governed
  • Rules-based allocation
  • Quantity & timeline per store
  • Single source of truth across MX, MarkOps, Finance
KITPRO · LAUNCHING Q3

Barcode scan + AI camera. An immutable kitting audit trail.

  • Barcode validation at the kitting line
  • AI camera confirmation
  • Immutable store-by-store audit trail
  • Defensible to finance, merch, and store ops
MARKETERPRO · IN MARKET

Campaign planning to execution. One aligned, governed workspace.

  • Top-to-bottom goal alignment
  • Shared calendars, timelines & workflows
  • Real-time campaign visibility by channel
  • Local execution within brand guardrails
WHAT THIS DELIVERS — EMBEDDED IN YOUR OPERATION
01
No more siloed planning
Corporate goals connected to every regional campaign. Automatically.
02
Single source of truth
Store-profiling databases, asset portals, project trackers — useful, but disconnected.
03
What was approved is what shipped
Every kit verified at the kitting line. No surprises at the store level.
04
Real-time visibility
Campaign status by store, by SKU, by day.
05
Auditable cost reduction
Every dollar saved tied to an exception.
06
Sustainability that moves
Less overprint. Less expedited freight.
What this looks like in practice
“Signage transformed from cost center to strategic advantage.

A leading U.S. retailer. Thousands of stores. A decentralized operation where every region ran its own playbook. Crosscap replaced the seams with one governed workflow.

$5M in annual savings — verified by the customer's finance team. Fewer expedited freight runs, less overprint, tighter kit allocation. 5 FTEs repurposed to higher-value work. Payback under twelve months.

US
Leading U.S. Retailer
​
$5M
Annual savings
Verified by customer finance.
3 sources
Where it came from
Overprint reduction, expedited freight, kit allocation.
5 FTEs
Repurposed
Manual coordination work removed from the org.
<12 mo
Payback
Year-one ROI, defensible to finance.
SIX-YEAR PARTNERSHIP · CFO-VERIFIED
MEET WITH CROSSCAP AT THE ASSEMBLY · JUNE 2026

Forty-five minutes. Your numbers. The gap, quantified.

A working session · 45 minutes

No deck. No demo. Bring your store count, your campaign cadence, and your three biggest execution failures of the last twelve months.

  • Execution gap broken down by workflow stage
  • Quantified in your numbers
  • What Crosscap means for your in-store marketing P&L
Book a Session at the Assembly→